Estrategia de comunicación digital para que los pobladores de La Mesa, Cundinamarca interactúen, de manera frecuente, en la red social Facebook, que maneja la Alcaldía del Municipio

Abstract

The purpose of this report is to create a digital communication strategy on the Facebook page of the Mayor's Office of La Mesa, Cundinamarca, so that the publications have greater scope, the interaction of the users on said page increases and the reliability of the inhabitants towards the Improved administration to see the progress in the municipality. The authors Moisés and Yepes, in their text Analysis of Government Communication of the Communications Advisory Office of the IDU (sf), affirm that the policy has been taken to a technological field, hence the communication channels must also change and that the social networks become the favorite information medium of the municipal mayors. It is important to emphasize that social networks are a vital communication tool to interact with citizens. According to the ICT Ministry (2018), Facebook is the application with the largest number of users, therefore the idea is confirmed that it is a social network with high potential and hence the need to examine the management that the Mayor gives to the same, considering as the sole purpose that the page is positioned, increase the scope of each of its publications and the interaction of the inhabitants of the municipality is broad and significant. That is why the text includes an in-depth analysis of the Facebook page of the Municipality of the municipality and consists of several stages. First, a diagnosis is made in which the environment and the use that the Mayor's office gives to digital media to disseminate its services are analyzed. On the other hand, the results are analyzed and it is evident that the problem includes the lack of profit in terms of management and the proper use of the social network, Facebook, since this tool enhances the interaction with the residents, quickly and immediately .