Creación del departamento de comunicaciones e implementación del plan estratégico de la empresa ZENTIS COLOMBIA S.A.S

Abstract

The present research aims to create a communication area in EZENTIS COLOMBIA S.A.S organization, due to communication barriers that were identified inside of the company. This proposal pretend to optimize the management of the information and identify how it is communicated with different target publics. Moreover, it was necessary to carry out a diagnosis that identified which methods or practices are been used internally of the organization to transmit the information to workers. This to initiate the implementation of strategies which could supply the necessities and thus, strengthen communication, besides promoting adequate communication and like this, avoid misinterpretation of information which, in many occasions, generates rumors among different areas of the organization and its workers.