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- ÍtemPlan de negocios para la creación de la empresa de fabricación y comercialización de artículos de la industria textil y marroquinera Mamboa, en Bogotá(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Castañeda Murcia, Erika Rocio; Mojica Pasive, Diana Katherin; Acosta Gamez, AlejandroBased on the initiative of the authors of the project, it is proposed to carry out a business plan that allows to analyze the viability of a company dedicated to the manufacture and commercialization of accessories that accompany fashion, specifically from the Bogotá region, made with materials 100% Colombian, who rescue the leather sector with innovation in design and value proposition to the potential customer. The business concept for the MAMBOA brand is based on a value proposition in design, experience and use of accessories that accompany the fashion and daily routine of the potential client, offering the Colombian quality of materials such as leather and textiles developed by national companies. . The leather goods will be aimed at people between 25 and 35 years old, located in the town of Chapinero, in the city of Bogotá, UPZ 97 and 99 of the commercial sector respectively, in layers 3,4 and 5. Likewise, the brand will have an office and a point of sale located in the Alto Chapinero neighborhood, where MAMBOA products will be sold directly.