Administración Turística y Hotelera
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Examinando Administración Turística y Hotelera por Materia "Administración hotelera"
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- ÍtemAnálisis a la administración de la DNE de los hoteles incautados: “una perspectiva empresarial” y recomendaciones para su administración y competitividad por parte de Fontur(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Celis Hernández, Omar Hernando; Lopez Bandera, HectorBy way of synthesis, it can be said that with the elaboration of the present document seeks to identify and analyze the characteristics of the administration of the National Directorate of Narcotic Drugs in Liquidation on the hotels that it has at its position and determine the implications of the regulation of Law 1558 of 2012, in relation to the fact that the assets seized and extinguished from the mafia with a vocation tourism are definitively assigned to the Ministry of Commerce, Industry and Tourism (MCIT), specifically the FONTUR Tourism Promotion Fund. I know It is more of an analysis of the environment that will provide contributions both to the companies of the sector, such as the Fund, either to reorganize its processes, to redesign new strategies, or failing that they evaluate whether there is an added value that signify competitive advantages.
- ÍtemAnálisis comparativo de las ventajas entre el hotel Lancaster House como hotel en proceso de certificación de sostenibilidad y el hotel Virrey Park como hotel no certificado en sostenibilidad(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Martínez Villota, María Camila; Lara Alba, Yuli Paola; Orozco, JorgeThe quality system based on the sectoral technical standard NTS-TS 002, is a tool that allows hotels to identify the needs of both the client external and external focused on quality and sustainability, as well as being a support for saving resources within the organization, making sure that all needs are met and allowing continuous improvement in the performance of its processes. The reason for making a comparison between the Lancaster House Hotel and the Viceroy Hotel Park, arises from the need to implement tools that allow the growth and development of quality and sustainability within organizations hotel companies, the implementation of the NTS-TS 002 sectoral standard is an alternative adequate since it focuses the organization towards quality and sustainability, allowing a national recognition as a quality company. The comparison to be developed in the monograph is based mainly in identifying the benefits that a hotel establishment obtains by be in the certification process in this case it would be the Lancaster House hotel, against a hotel that does not have within its main objective to be certified in this case the Viceroy Park hotel.
- ÍtemAnálisis de la competitividad en hoteles con valor histórico – arquitectónico; caso hotel casa medina, hotel de la ópera y hotel Santa Clara(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Castillo Villota, Sandra Milena; Lopez Bandera, HectorThe hotel industry began hundreds of years ago when the merchants and entrepreneurs of the time saw the need to move to expand their businesses, seeing this phenomenon, the inhabitants of the most visited places, saw the opportunity to make inns in their establishments where people can sleep; at this time guests can sleep in a state of overcrowding with the cattle and the other people who arrive at the place, Over time the concept of accommodation evolved and they created more establishments that could be said passed from one extreme to the other, some were taverns and low-class inns to which all kinds of people had access and others were beautiful and luxurious castles designed exclusively for the aristocrats who were who could pay high prices. thanks today you can still find buildings of this type throughout the world, some declared architectural heritage and other real estate with value historical that closes in hotels that with much or little time of operation They have managed to draw the attention of the market, which is becoming more and more competitive, which is why it is great importance to highlight because today this type of buildings attract the attention of guests and have special recognition.
- ÍtemAnálisis del concepto Green marketing como herramienta de competitividad en el sector hotelero caso hoteles Bogotá plaza y Ar salitre(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Pava, Susan Camila; Coral, Diana Marcela; Lopez Bandera, HectorThis research was carried out to try to explain the concept of Green Marketing and how it has come to the hotel industry, to become a tool for competitiveness in the sector, this research will take the case of hotels: Bogota square AR SALTPETER. The hotel industry has been evolving in the last decade, which is reflected in the city with both domestic and foreign investment to increase the demand for rooms in Bogotá, and it cannot be denied that the sustainability and competitiveness of the sector go hand in hand with the growth in demand, but the impact must be looked at environment that this generates for society and how hoteliers see this issue, how can a improvement trend or a fad? When we talk about marketing we refer to a mixture of factors which make a product position itself in the mind of the consumer, with different types of increasingly innovative advertising; innovation that must be given to social responsibility, and responsibility with the environment, for this reason it is begins to talk about Green Marketing with campaigns that have slowly generated a awareness and participation of society for the best use of the environment, as also the positive impact if you buy products or services that help the planet. This research succeeds in explaining, in a basic way, the way in which implemented Green Marketing and propose future strategies or proposals for the implementation of Green Marketing in hotels. Due to the limitations of time, space and tools; does not aspire to be a guide implementation of Green Marketing, if not an investigation that serves future researchers and hotels as a basis for the implementation of Green Marketing in the hotel industry.
- ÍtemAnálisis del hotel Choachí el Colonial (Cundinamarca) y recomendaciones para certificar su calidad según la norma sectorial NTSH 006/2009 como factor de competitividad.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Zárate Riveros, Viviana; Durán Correa, Jennyfer; Lopez Bandera, Héctor EduardoThis work aims to carry out an analysis of competitive development and at the same time develop a series of recommendations to certify the quality of the Hotel's services CHOACHÍ EL COLONIAL located in the municipality of Choachí in the department of Cundinamarca one hour from the city of Bogotá, based on the NTSH Sector Standard 006/2009 of Colombia, which regulates and categorizes service provider hotels in the country. The information shown in this essay is obtained from the hotel CHOACHÍ EL COLONIAL of Choachí with the collaboration of the owner, who opened the doors of this establishment hotelier to carry out this investigative work, in order to offer you the possibility of become one of the most outstanding hotels in the municipality, implementing techniques of improvement both in the physical structure of the hotel and in the provision of services hoteliers that meet the needs of tourists when visiting this destination tourist
- ÍtemEstudio para la aplicación de la norma técnica sectorial ntsh 006 en el hotel Factory inn localizado en Cota Cundinamarca(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Jaramillo Hurtado, Carolina; Simijaca Carreño, Jhon Jairo; Bandera Lopez, HectorOver the years the world of hospitality has been growing in a positive way, becoming a great generator of employment and contributing to the economic improvement of certain countries. In the hotel industry we find several types of hotels, some with environmental, quality certifications, some more competitive than others; the importance of this is the security generated by a guest staying in a hotel categorized by stars since that this represents quality in all the procedures that are carried out in said establishment. The Hotel Factory Inn is a new hotel with 108 rooms, but it is not is certified with the NTSH 006, and for this reason it is important to analyze and study what factors lacking if you wanted to get a 5-star certification
- ÍtemEvaluar la sostenibilidad del hotel suite Chico de Chapinero para recomendar la aplicación de la NTC 5133, como elemento estratégico de competitividad.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Cardozo Bustamante, Jessica Andrea; Velásquez Arévalo, Ángela Marcela; Lopez Bandera, HectorEnvironmental sustainability has become a very important factor at the due to the deterioration of the planet over the years. The growing concern about the environment has caused consumers to have certain environmental requirements when choosing a product or service, in instance, hotel establishments have a high level of environmental impact on the tourism activity by using different resources, by generating residues and waste to a large quantity, among other things; this has generated demand in the hotels by the guests. In Colombia, the environmental sustainability standard NTC 5133/2006 was created presenting itself as an opportunity for the competitive progress of the hotel industry. The application of this rule sensitizes both staff and guests to that its environmental impact is minimal in factors such as water, waste and energy; what's more economic improvement within the company. The certified hotel obtains a distinctive that gives certainty of its contribution to the environment known as "SAC" Colombian Environmental Seal.
- ÍtemEvidenciar el resultado de la aplicación de la norma nts - ts 002 y the code en el hotel el campin(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Montoya, Laura Melisa; García, Paola Andrea; Orozco, JorgeIn the 21st century, the Colombian nation is ensuring that it develops its full commercial potential for products and services and intends to become one of the pioneering countries in the export of agricultural products and tourist services. The nation understood from statistical and economic figures, the value of developing a competitive tourism chain and generating profits and decides to forge a dynamism from policies that are sometimes inapplicable due to the complexity and lack of understanding and comprehension of the manuscript or also Due to the high costs of implementation and renewal, the processes are costly, but it should be noted that the regulatory entity called the government is trying to assemble tourism in parts, and is trying to force it to move forward because there is something to support a quality tourism offer. implemented regulations, credibility through quality certifications and always thinking about continuous improvement, working hard is the commitment of the actors that make up the market, directing their behavior to manufacturing products under quality and sustainability standards, providing services under parameters of quality, bilingualism, and training. In addition, as the tourism sector is intangible, it must even more create legal strategies to provide what is desired by customers. For this reason, we decided to carry out an in-depth and passionate investigation of how a small hotelier manages to implement quality policies, improve plant and infrastructure, apply conservation programs and everything based on their interest and decision to be excellent in the service they provide and stand out. for its competitiveness and avant-garde. He was informed, trained, acted, invested capital and time and his patience lasted in the long term to generate a change in its structure and management, all in favor of sustainability and sustainability.
- ÍtemFormulación de recomendaciones para el mejoramiento de la prestación de servicios de siete establecimientos de alojamiento inscritos en el registro nacional de turismo en el Municipio de la Mesa - Cundinamarca(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Aguirre Castro, Sandra Carolina; Guerrero Torres, Luisa Fernanda; López Bandera, HectorThe present work was carried out in order to provide recommendations for the development of the municipality of La Mesa, Cundinamarca and in this way improve the quality in the provision of accommodation services in this municipality. To carry out this research, an initial diagnosis of the situation was made. of the Municipality in order to identify the accommodation offer, evaluate it and thus be able to formulate the corresponding recommendations. For the purposes of this investigation, the establishments of accommodation that are registered in the National Registry of Tourism in order to provide them with recommendations that allow them to improve their competitiveness, in addition to giving them the necessary tools so that they can be certified with the quality standards with which that the country currently has.
- ÍtemGestión sostenible en el hotel casa Dann Carlton como estrategia de competitividad en la oferta hotelera de Bogotá.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Suarez Reyes, Fabián Lisandro; Falla Mosquera, Paola Jimena; Orozco, JorgeThe research that will be carried out with this work consists of identifying the points most relevant aspects of sustainability that have been carried out at the Hotel La Fontana, who have implemented sustainability as a strategy for marketing managing to attract new guests who are inclined to hotels that respect and take care of the environment. In our case we will concentrate on the Hotel Casa Dann Carlton, what aspects can be improved and implemented, to that this is more competitive in the trend of friendly hotels with the environment environment attracting a new target of foreign tourists who decide where do not stay for the rates but for hotels that take care of the planet.
- Ítem¿Qué impactos ha tenido el hotel bohéme royal con la certificación de la norma técnica sectorial colombiana nts-ts 002?(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Cortés Páez, Johana Lizeth; Orozco, JorgeThe Colombian Environmental Seal has brought great advantages to hotels that have been certificates, since sustainable processes are a global trend that indicate the good operation of raw materials, reasonable production processes, involve and implement recyclable, biodegradable and/or reusable packaging, in addition to caring for the flora and fauna. Is a norm that encloses important and precise aspects regarding the care and conservation of the environment.
- ÍtemSostenibilidad, herramienta efectiva de competitividad en el Hotel Comfort ghl Los Héroes(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Serrano Jiménez, Heidy; Guzmán, Martha; Bandera, Héctor LópezThe issue of sustainability in tourism, today is very noticeable in our country given that the hotel industry sector has had significant growth in this case mainly in the city of Bogotá. Through this essay it is intended to present the result of investigating the concept of sustainable tourism and practical application in the Hotel Comfort GHL Los Heroes, since he assumed part of his responsibility in these problems environment, and has adopted several initiatives aimed at improving its behavior environmental. With this study we want to clarify what advantages and disadvantages the Hotel Comfort GHL Los Héroes before, during and after the process of the implementation of the sustainable management system, since today the demand tourism is increasingly demanding because it is better informed in the sustainable tourism approach, it is currently being noted that the most serious problem The big problem facing our planet today is the environment. Sustainability is a dominant factor for the competitiveness of destinations in this case, the Hotel Comfort GHL Los Héroes, which aims to preserve the help and care for the environment, seeking its protection and commitment to avoid consequences of not minimizing the ecological impact generated by the provision of services in it.
- ÍtemViabilidad del uso de fibra de caña para la elaboración de papelería de hoteles sostenibles.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Donato Padilla, Wilson Fernando; Orozco, JorgeSustainable hotels focus their efforts on how to reduce water consumption, alternative forms of energy production and although the importance of these efforts, beyond are plausible works of sustainability, however, they do not The large amount of paper (whether in photocopies, printing, brochures, etc.), which each hotel uses in particular and that despite their efforts of using the paper by face and face for example, in this aspect it is still short the hotel industry. That is why the sugarcane fiber for the production of stationery presents a palpable solution to this phenomenon, although, first you have to review the various factors that would lead to implement a production or acquisition of miscellaneous material based on cane fiber.