Administración Turística y Hotelera
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Examinando Administración Turística y Hotelera por Autor "Arévalo Gómez, Diana Patricia"
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- ÍtemAnálisis para la recomendación de estrategias que fortalezcan la competitividad del Rodeo Calle 170 en busca de sus sostenibilidad económica(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Murcia Medina, John Jairo; Arévalo Gómez, Diana Patricia; Murcia Medina, John JairoThe document that we will present below deals with the analysis of the current situation of Hamburgers of the Rodeo CLL 170 in the economic framework, taking into account its positioning of the market niche against the competition, its internal stability (work environment and training of human resources), and the implementation of strategies to improve quality standards and promotion, since the situations we find are based on the internal problems that the administrator has found in the journal on a daily basis of the operational part, HR, marketing and logistics of hamburgers of the rodeo CLL 170. We will start by showing you why we focus on economic sustainability, for this we will apply the knowledge acquired during the seminar about sustainability, competitiveness and strategic business management tools by example we know that based on sustainability we seek to meet the needs be it of a population, of a market, of a society, that is, without going over others or harming them, the idea is to form a balance an equity in all the parts that encompasses the word sustainability; already focusing more on the sustainability part what we want is to show them how the lack of training affects, the promotion and sales strategies that a company needs to position itself and thus offer sustainability to the financial and economic part of the company