Tácticas de venta utilizadas por los comerciantes de ropa Usada en av. Caracas entre calles 49 y 53 y la plaza España, en Bogotá.

Abstract

This research is carried out with the purpose of identifying the sales tactics used by used clothing merchants on Av. Caracas between Calles 49 and 53 and Plaza España in Bogotá and how they are being implemented by their sales forces. It seeks to explain how this business opportunity has been emerging in the market and the profiles of the people in charge of expanding more every day in the city of Bogotá. Sectors such as Chapinero and Plaza España, which are a fundamental part of this study, show the increase in points of sale to meet the demand of the population existing in this market, which through the support of State entities, have shown continuous change, positioning itself as a strong and potential market which generates both income opportunities as opportunities for access by consumers. Faced with this research, experiences will be evidenced in each of the sectors already mentioned and will study the process that merchants carry out so that their points of sale are increasingly striking and generate greater interest in their final consumers.