Plan de negocio para la comercializadora de repuestos y accesorios automotrices de marcas Volkswagen, Audi, Seat y Škoda, en la ciudad de Bogotá.

Abstract

With the development of the business plan is intended to meet the demand for automotive parts and accessories for Volkswagen, Audi, Seat and Skoda brands in the city of Bogota. We have qualified personnel who are willing to provide advice on our products and services; we deliver to the door of your home and online orders. We have strategic partners in order to offer the best quality in our products and their installation. Our potential customers are men and women of legal age owners of vehicles of the brands mentioned above who live in Bogota; our long-term goal is to position the company as one of the largest in the locality of Engativá, and to be able to expand our business. Engativá, and to be able to expand the portfolio of products and services. In order to start up the commercialization company, we will require a loan in the amount of $137,215.669 million. 137,215,669. It is projected that the company will reach the break-even point with sales of approximately 512 units, including the sale of accessories and spare parts. units approximately between the sale of accessories and spare parts, which in pesos will be a value of $112,525,025. The viability of the project is observed in the NPV of $650'446,307. We will build customer loyalty by means of a card where they will accumulate points for each purchase made in our company points for each purchase made in our company and will be redeemed in bonuses for automotive services. automotive services. In addition, after-sales service and personalized customer management will be provided. personalized.