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Los Insaciables como Influenciadores del consumo gastronómico popular.
Influencer marketing has been part of the market even before the appearance of the same concept, since in society there have always been opinion leaders who have a certain group of followers that due to the same ideology ...
Las figuras retóricas como herramienta de análisis de la imagen en expresiones visuales del cartel europeo versus el cartel publicitario de la ciudad de Bogotá
The objective of the research carried out is to develop from the rhetorical figures
an image analysis tool in visual expressions of the european poster
in front of the advertising poster of the city of Bogotá, in order ...
Congruencia entre la percepción de los atributos de Mr. Tea en los jóvenes universitarios y los contenidos presentados en la publicidad
The research on the perception of the attributes of Mr. Tea university students in female
and male stratum 3 and 4 of the city of Bogota, in front of the consistency of the contents
presented in advertising, presented ...
Mitos utilizados en la campaña del no en el plebiscito por la paz en redes sociales: Facebook y Twitter
The 4th of November of 2012 the peace dialogues formally started between Juan Manuel Santos
Government and the guerrilla group FARC EP, finishing the agreement on the 26th of November
2016, setting a precedent of peace, ...
Análisis de casos de plagio en publicidad en Colombia
Advertising was first used by an Egyptian papyrus from over 2,000 years ago.
antiquity. It is also known that the criers have their advertisements in the requested market
different products from that time. Advertising ...
Estudio de factibilidad para empresa dedicada a la elaboración y comercialización de alimentos que provean un equilibrio nutricional - Artfruit
Currently in Colombia and specifically in Bogota, the demand for healthy food is
reaching a point of significant growth, now that there are a large number of
people interested in the improvement of the quality of their ...
Advertising & Learning (A&L): Potencial de la publicidad para afianzar la motivación e interés en el aprendizaje de matemáticas en contextos escolares, caso Colegio Santa Marta (Usme, Colombia)
This study deals with the possibilities that concepts and advertising tools can have in academic environments, to be able to strengthen motivation for learning in students of secondary level; for this, an exploratory study ...
Propuesta para mejorar el servicio y atención al cliente en la Fundación Universitaria Los Libertadores sede Bogotá hacia los estudiantes
This research aims to determine the perception of customer service for students of the Los Libertadores University Foundation - Bogota campus, considering the student as a client and their role within the institution as ...
Propuesta de campaña de marketing social, aplicada a la donación de vueltas o cambio en los Supermercados Éxito
Social Marketing is the most appropriate strategy that can induce the change of
favorable behaviors that benefit society, as in the case of the donation of
returns or changes made by Grupo Éxito in its Éxito supermarkets ...
Advertising & Learning (A&L): Potencial de la publicidad para afianzar la motivación e interés en el aprendizaje de matemáticas en contextos escolares, caso Colegio Santa Marta (Usme, Colombia)
This study deals with the possibilities that concepts and advertising tools can have in academic environments, to be able to strengthen motivation for learning in students of secondary level; for this, an exploratory study ...