Cpublicidad is a digital advertising agency that aims using digital platforms optimized for mobile devices get a feedback from the end customer to the service provider; initially gourmet restaurants in the category of ...

In Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers ...

This research addresses the possibilities of advertising from the Vintage trend to influence the change of attitudes and behaviors in favor of the environment, specifically towards the responsible consumption of energy ...

The product placement is the technique of making mentions or show products in audiovisual content in order to be part of the story and not simply as advertising, this form of advertising began to flourish in the cinema ...

From the origins and beginnings of humanity man has seen the need to use drugs or products to overcome physical ailments and other diseases that occur with the passage of time and economic dynamics of the pharmaceutical ...

Tebeo Digital is an agency that creates brand positioning strategies through content animated with the implementation of technology and creativity, designing a product adapted to the needs of each client. Taking into ...

Through this project we present the knowledge and skills acquired throughout our academic education in the areas of advertising and marketing. This aims to understand the positioning of the Universidad Santo Tomas and ...

The inclusion of “hard discount” business models in the Colombian market has brought I get different changes, particularly in relation to consumption, some of them are evident in the habits, behavior and culture of the ...

The project seeks to analyze advertising and transmedia strategies in relation to the seal label and how this can help potentiate the musical genre, since it has not had a successful positioning during the last 5 years; ...