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Marketing olfativo en el punto de venta caso tipo: el mercado de comercialización de electrodomésticos de la carrera 13 entre las calles 15 y 17 de Bogotá, Colombia
The relationship that companies have with their users is a field that is becoming more important day after day. In the same way, the need to acquire the products shows us that in the market, the approach that companies ...
Branded Content: Una alternativa para la evasión de la publicidad en los medios de comunicación colombianos
In Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers ...
Posicionamiento de la universidad Santo Tomás y la universidad Del rosario percibido por los estudiantes que cursan grado once de Los colegios liceo psicopedagógico el carmelo, la institución Educativa las villas y teaching and tutoring college of Colombia
Through this project we present the knowledge and skills acquired throughout our academic
education in the areas of advertising and marketing. This aims to understand the positioning of
the Universidad Santo Tomas and ...
Congruencia entre la percepción de los atributos de Mr. Tea en los jóvenes universitarios y los contenidos presentados en la publicidad
The research on the perception of the attributes of Mr. Tea university students in female
and male stratum 3 and 4 of the city of Bogota, in front of the consistency of the contents
presented in advertising, presented ...
Propuesta de campaña de marketing social, aplicada a la donación de vueltas o cambio en los Supermercados Éxito
Social Marketing is the most appropriate strategy that can induce the change of
favorable behaviors that benefit society, as in the case of the donation of
returns or changes made by Grupo Éxito in its Éxito supermarkets ...
Los cuentos que nos echan las marcas: desarrollo de narrativas transmedia desde el caso de influencer colombiano Juanda Bogotá Colombia 2022
Brands are present in the daily lives of human beings, constantly influencing the development and decisions they make. For a long time, brands have had ambassadors for their image, from characters such as the cowboy for ...