The relationship that companies have with their users is a field that is becoming more important day after day. In the same way, the need to acquire the products shows us that in the market, the approach that companies ...

Through this project we present the knowledge and skills acquired throughout our academic education in the areas of advertising and marketing. This aims to understand the positioning of the Universidad Santo Tomas and ...

The research on the perception of the attributes of Mr. Tea university students in female and male stratum 3 and 4 of the city of Bogota, in front of the consistency of the contents presented in advertising, presented ...

This degree work proposes a reflection on the evolution of advertising strategy through an analysis of the pose of the female gender, in the printed advertisements of Cromos magazine, in the seventies in Colombia, from a ...

This research lays the marketing strategies and tactics employed by establishments engaged in providing full service children's parties located in the area of San Victorino, Bogota along it describes the marketing ...

In Colombia, there are a large number of advertising agencies aimed at creating content for brands. However, its methods to approach the consumer are habitual and recurrent because its clients remain traditional and the ...

With the present work of investigation, we want to know what is the perception and point of view that the most recognized and experienced advertising agencies has about the profile and also the competences of advertising ...

The marketing management within the egg value chain reflects as a sector may have special features embedded within its structure that contribute to sustaining and the competition between them, revealing as within the ...

In Colombia, a significant increase in the acquisition of clothing has been observed since 2020 compared to years before the pandemic, according to the Diario La República, where they state that fashion consumption in the ...