Online commerce is the process of buying and selling products or services, carried out through platforms or websites hosted on the Internet; a commercialization modality that has gradually generated an increase in the ...

This project was about environmental problems, focusing mainly on the textile industry, which is considered the second most polluting industry worldwide (Euromonitor, 2018). Analyzing the problem, it was decide to carry ...

The inclusion of “hard discount” business models in the Colombian market has brought I get different changes, particularly in relation to consumption, some of them are evident in the habits, behavior and culture of the ...

Reggaetón, the controversial urban musical genre that with its rhythms, lyrics and singers attracts young teenagers from the country's capital, transforming music into a lifestyle that has remained for more than 20 years, ...

The consumption of carbonated drinks increases cardiovascular disease and diabetes. A Colombian, on average, spends about 196,773 a year on this type of drink. Faced with this scenario, the brands that promote the consumption ...

The craft beer industry in Colombia has increased its share to reach 0.5% market share in 2020, in which there are around 255 companies called "microbreweries" in Bogotá alone. Despite the monopoly imposed by Bavaria, these ...

To begin with this section, preliminary inquiries are taken into account to achieve a deep development with a clear research objective. From the area of ​​the disciplinary domain, advertising; proceeds to understand how ...