Online commerce is the process of buying and selling products or services, carried out through platforms or websites hosted on the Internet; a commercialization modality that has gradually generated an increase in the ...

The inclusion of “hard discount” business models in the Colombian market has brought I get different changes, particularly in relation to consumption, some of them are evident in the habits, behavior and culture of the ...

The consumption of carbonated drinks increases cardiovascular disease and diabetes. A Colombian, on average, spends about 196,773 a year on this type of drink. Faced with this scenario, the brands that promote the consumption ...

The craft beer industry in Colombia has increased its share to reach 0.5% market share in 2020, in which there are around 255 companies called "microbreweries" in Bogotá alone. Despite the monopoly imposed by Bavaria, these ...

The evolutionary process in the identification of the so-called "URBAN TRIBES", today recognized as "CONSUMER TRIBES", require the creation of icons of recognition of each one of them, elements that allow integrally to ...