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Estrategias de marketing sensorial para generar experiencias de venta, en la microempresa burbuja suministros ubicada en la ciudad de Bogotá, barrio salitre
With the research work is intended to present the different strategies or proposals that can be
used by microenterprises, especially Burbuja Suministros to increase sales in the future and
build brand loyalty, providing ...
Tag Fashion: análisis del consumo responsable de la industria textil desde la publicidad
This project was about environmental problems, focusing mainly on the textile industry, which
is considered the second most polluting industry worldwide (Euromonitor, 2018). Analyzing the
problem, it was decide to carry ...
Estrategia transmedia de difusión para sellos discográficos de música electrónica Underground, escena Drum & Bass en Bogotá, caso Filthy Roots Music
The project seeks to analyze advertising and transmedia strategies in relation to the seal
label and how this can help potentiate the musical genre, since it has not had
a successful positioning during the last 5 years; ...
Los Insaciables como Influenciadores del consumo gastronómico popular.
Influencer marketing has been part of the market even before the appearance of the same concept, since in society there have always been opinion leaders who have a certain group of followers that due to the same ideology ...
Advertising & Learning (A&L): Potencial de la publicidad para afianzar la motivación e interés en el aprendizaje de matemáticas en contextos escolares, caso Colegio Santa Marta (Usme, Colombia)
This study deals with the possibilities that concepts and advertising tools can have in academic environments, to be able to strengthen motivation for learning in students of secondary level; for this, an exploratory study ...
Advertising & Learning (A&L): Potencial de la publicidad para afianzar la motivación e interés en el aprendizaje de matemáticas en contextos escolares, caso Colegio Santa Marta (Usme, Colombia)
This study deals with the possibilities that concepts and advertising tools can have in academic environments, to be able to strengthen motivation for learning in students of secondary level; for this, an exploratory study ...
Los cuentos que nos echan las marcas: desarrollo de narrativas transmedia desde el caso de influencer colombiano Juanda Bogotá Colombia 2022
Brands are present in the daily lives of human beings, constantly influencing the development and decisions they make. For a long time, brands have had ambassadors for their image, from characters such as the cowboy for ...
Cómo la publicidad dirigida al consumo de bebidas gaseosas afectó las decisiones de compra de personas nacidas en el periodo de 1960 a 1980, denominados como generación x en Bogotá.
The consumption of carbonated drinks increases cardiovascular disease and diabetes. A Colombian, on average, spends about 196,773 a year on this type of drink. Faced with this scenario, the brands that promote the consumption ...
Análisis al consumidor cervecero artesanal en la ciudad de Bogotá y su razón de compra frente a la marca Lubianka
The craft beer industry in Colombia has increased its share to reach 0.5% market share in 2020, in which there are around 255 companies called "microbreweries" in Bogotá alone. Despite the monopoly imposed by Bavaria, these ...
Plan de marketing enfocado a la generación de Branded Content para la agencia Le Grand Distrito Creativo.
In Colombia, there are a large number of advertising agencies aimed at creating content for
brands. However, its methods to approach the consumer are habitual and recurrent because its
clients remain traditional and the ...