Online commerce is the process of buying and selling products or services, carried out through platforms or websites hosted on the Internet; a commercialization modality that has gradually generated an increase in the ...

In recent years, applied technology and digital platforms have become increasingly more prominence in people's lives, thanks to these new technologies have been born new communication models through which stories can be ...

Faced with the current market dynamics, retail establishments with their traditional type, are being overshadowed by new archetypes of commercial establishments called free trade, which converge a number of variables in ...

The Millennials brought with them a generational change in many aspects, one of them was the responsible, sustainable and pro-environmental consumption because this generation cares for their welfare creating also a ...

The orange economy is lived day by day, either because the nature of the human being is creative, but also, in every product or service that is consumed, it is implicit within the advertising of each brand and society ...

Advertising has become a reflection of society itself in the 21st century, it has shown that hand in hand with the evolution of the market, communication strategies for brands can transcend to the point to be part of the ...