Estrategias y tácticas de mercadeo implementadas para las fiestas Infantiles de servicios completos en el sector de san Victorino de Bogotá

Abstract

This research lays the marketing strategies and tactics employed by establishments engaged in providing full service children's parties located in the area of San Victorino, Bogota along it describes the marketing strategies and tactics developed, first so theoretical literature on the subject and practically across this sector, the issue is addressed from an exploratory research which method is combined with a qualitative approach, using tools such as interviews, surveys, analysis of results from other.