Estudio de factibilidad para empresa de experiencias turísticas a la medida que ofrezca servicios inmersión en las costumbres culturales locales – A pie viajamos

Abstract

The purpose of this project is to prepare a feasibility study for the idea of business that proposes to provide tourist services tailored to its clients and that offers the tourist cultural knowledge through immersion. This study was conducted based on data obtained through sources relevant literature on tourism issues, validation of the different hypotheses and assumptions about the business model, as well as surveys and the implementation of said company that is currently constituted and in operation. Tour Operators "On foot we travel", born from the lack of tour guides who speak more than one language and the lack of new services designed for segments of travelers who want a specialized tour of the country. Because of this, the problems converge in the creation of a company that adapts to changes in tourism and the customer by offering a variety of products and/or services. For this, the situation in Colombia was also analyzed with respect to different problems that the country has to receive tourists from anywhere in the world, among them the lack of command of the English language among ordinary people, students and tourism professionals. The most recent study of the English Aptitude Index by the international education first, ranks our country in position #57 out of 70 countries evaluated. (EF-EPI 2015). With a very low level of English occupying the penultimate position in the region surpassed only by Venezuela and Salvador, and which also shows clearly the failure of national programs such as Colombia bilingual 2014 - 2018 and Colombia very well, among others, thus showing the importance of professionals of tourism are trained and offer services and/or products in a second language with quality to contribute to the development and improvement of the different economic sectors, attract new investors and promote tourism in our country, concluding that in the global trend if there is a clear relationship between the level of English in a country and its economic growth