Plan de empresa en la opción de grado en creación de empresas

Abstract

The target segment of the business is mainly made up of households, the hotel and industrial sector. 9% of the Cartagena population is between the strata, 4, 5 and 6. As of 2019, the institutions providing health services amount to 779 in the city. The hotel sector plans to create 19 large hotels in the city apart from the 45 most representative and others already existing which would expand the hotel market in the city and therefore Therefore our target segment, one of the main economic activities is the industry the which contributes approximately 38% of the city's production. These figures confirm the importance of a company that meets the needs of garment cleaning and laundry in these sectors, so the LAVA EXPRESS market is an attractive market to start with this business project.