Proyecto creación de empresa: C Publicidad creatividad y estrategia

Abstract

Cpublicidad is a digital advertising agency that aims using digital platforms optimized for mobile devices get a feedback from the end customer to the service provider; initially gourmet restaurants in the category of Bogota, all this by using research tools adapted to traditional markets XXI century mainly through interactivity satisfaction surveys. The main advantage Cpublicidad offers from competition regardless of interactivity is the measurement obtained through market research which we previously refer in order to present the data to our client instantly as a negative experience a consumer in a restaurant can lead to the loss of it if measures to correct at the time are not taken. It is necessary to establish a communication channel customer - final consumer, since they are the ones who interact directly. This channel is due to advertising and marketing that can’t depend on value judgments and actions which should be taken in due time for the final consumer has a 100% satisfactory experience in setting strategies; all this is in order to encourage word of mouth and increase consumer traffic having as axis the final consumer.