Comunicación creativa aplicada a la estrategia de marketing digital en evento académico de reconocimiento al trabajo periodístico universitario en Colombia

Abstract

The purpose of this work was to design a digital marketing strategy for an academic event that seeks to recognize university journalistic work in Colombia. This scenario, in turn, is proposed as a space to highlight the work carried out by students of communication careers with an emphasis on undergraduate and postgraduate journalism and motivate them to journalistic creation in digital environments with quality, innovation, and professionalism.