Gestión sostenible en el hotel casa Dann Carlton como estrategia de competitividad en la oferta hotelera de Bogotá.

Abstract

The research that will be carried out with this work consists of identifying the points most relevant aspects of sustainability that have been carried out at the Hotel La Fontana, who have implemented sustainability as a strategy for marketing managing to attract new guests who are inclined to hotels that respect and take care of the environment. In our case we will concentrate on the Hotel Casa Dann Carlton, what aspects can be improved and implemented, to that this is more competitive in the trend of friendly hotels with the environment environment attracting a new target of foreign tourists who decide where do not stay for the rates but for hotels that take care of the planet.