Modelo de pronóstico de la cantidad de redenciones en programa de fidelización

Abstract

A customer loyalty program, also known as a rewards program, is an operation that rewards customers for making repeat purchases at a business. Customers often win free items as a reward after a certain number of purchases or get discounts on certain items. (Buren, 2019) Companies that have loyalty programs generally lack intuitive rewards management, among other things because they do not know for sure which score is going to be exchanged by registered clients of this type of program. For this reason, this research seeks to provide, through the Box Jenkins methodology, a model that allows forecasting the points that will be redeemed or redeemed, which will serve as an early warning and will be very useful when making decisions, such as changes. of budget policies and delivery logistics.