Observación de la convergencia digital de los prosumidores en los nuevos contenidos en tres emisoras universitarias online de Bogotá 2019

Abstract

In the present degree work describes the observation in three university stations online in Bogotá, which seeks to identify its digital convergence of prosumers in the new content produced by these stations. With the purpose of offer a good compression of the text in each of its sections and together, We decided to divide the work into four sections, like this: The first chapter is the description of topics such as: evolution of prosumers, new radio content for a virtual station, evolution of continuous learning to through the web and social networks; all this at national and international level. The second chapter refers to the narrative characteristics of online stations, traditional radio and analog radio. The third chapter shows how the research that gave rise to this work, whose purpose was to observe the consumption habits of the radio audiences and convergence of prosumers. The fourth and final chapter presents the results, analysis of the surveys applied to the student community, as well as the interviews and reports generated by the three stations evaluated.