Estudio de factibilidad para el montaje del establecimiento comercial de mi tierra café bar gourmet en la ciudad de Bogotá”

Abstract

Taking into account Colombian diversity at a geographical, cultural and natural level; the productivity of their lands, which allows the growth and development of fruits that have managed to position themselves in the local, national and international market, for their quality and characteristics, among these and perhaps the most recognized in foreign markets, El Café; identified by its flavor and softness, compared to the fruits of other areas of Latin America such as Costa Rica, El Salvador, Guatemala or Brazil, which is currently the main producer and exporter. Likewise, this raw material has become a source of primary economic income for many families, which has positioned itself as a representative icon of the Country for its contribution to the economy and its preference in households. According to the National Federation of Coffee Growers, “of the 563 thousand Colombian coffee families, 96% are made up of peasant families that own farms under 5 hectares cultivated in coffee”. (Option Our Coffee Growers, 2014). Therefore there has been a boom in coffee consumption, conceived in other presentations, this is how the Juan Valdez brand has imposed the fashion of coffee consumption, diversifying its product portfolio, focusing on a young market, with innovation and 12 spaces created for different users, generating recognition anywhere.