Análisis de los factores que influyen en la decisión de compra de productos de la canasta familiar pertenecientes a marcas propias en una súper tienda del sector la plazuela en la ciudad de Cartagena.

Abstract

The primary objective of this final workship is to analyze the factors that influence the decision to purchase products from the family Budget belonging to private labels in a superstore industry in the square city in Cartagena. Considering growth and increase, and the trends growing between markets to have an active participation in sales. At the beginning of this research and in advisory way to locate the key concepts, we were conducted to examine the factors that influence consumers at the real time of choosing compare products of own brands; to define what were the most important agents, we conducted several investigations, such as survey, interviews, documents on the web and of course good advice from our instructor.