Las oportunidades que puede ofrecer la publicidad para el desarrollo de la economía naranja

Abstract

The orange economy is lived day by day, either because the nature of the human being is creative, but also, in every product or service that is consumed, it is implicit within the advertising of each brand and society is constantly surrounded by culture, but Is it identified that it is part of an industry that has contributed to the world's GDP in greater quantity than others? Not really, creative industries are not recognized within from the social context, the artist is normally seen as a “researcher” of the day-to-day to be able to subsist and this is a perception that must change, because artists must be considered and recognized as any other profession as well as an engineer, architect, accountant, in short, all the "careers" that are treated as such, what better way to search promote the implementation of creativity through one of its same tools; the Advertising, this is identified and related in the context of the day by each consumer. For find an answer to the problem posed in the project, during the process research shows different characteristics and “insights” that allow the industry creative become and revolutionize to become part of a whole.