Estrategia de comunicación para prevenir el consumo de alcohol en personas jóvenes

Abstract

The consumption of alcoholic beverages, both in young people and adults, is a great event concern around the world, particularly for psychoactive substances whose properties can cause dependency. Although it is important to recognize that its use has has been widely accepted in many cultures for centuries and particularly in Colombia as part of the habits and customs of various communities (Mayor of Santiago de Cali, 2019). On the other hand, at present the consumption of alcohol in young people has spread to point that carries a heavy social and economic burden for society evidenced that, in addition to affecting people in different ways, it offers different determined risks by the volume of alcohol consumed, consumption habits and occasionally, the quality of alcohol. According to the ICBF, the increase in said consumption reaches figures close to 32% of the young population of the country (Colombian Institute of Family Welfare, 2018) Specifically in Colombia, although such consumption may be part of behaviors accepted social networks, it is important to mention that the regions with the highest index of alcohol consumption are: Chocó, Boyacá, Medellín and Bogotá, and also the consumption increases as socioeconomic level increases (Ministry of Health and Protection social, 2019).