Análisis de las estrategias de marketing político utilizadas en las campañas electorales de los jóvenes Donald González, Guillermo Sánchez y Yuly Acuña diputados elegidos en el año 2015 para la Asamblea Departamental de Boyacá

Abstract

This research analyzes characteristics of the political campaigns of young candidates between the ages of 18 and 28, for the 2015 elections before the Departmental Assembly of Boyacá-Colombia. Of the 16 deputies elected by popular vote, for this four-year period, three are included in this age range. All of them come from different political parties and municipalities of the department. The communication, advertising and media strategies used by each of the candidates to reach their public objectives is the basis of this research. Likewise, the type of message and the channels they will use to communicate, the profile of the candidates were studied. , pre-election leadership processes, task forces and political coalitions.