Proyecto para la elaboración de un multimedia para realizar una pauta publicitaria en revista

Abstract

The magazine as an advertising medium has been of great importance since the beginning of its history, and throughout its history it has evolved permanently so as not to become an obsolete medium. It is for this reason that all aspects that are involved at the time of the creation of an advertising guideline in the magazine must be taken into account so that the objectives are fully achieved. Taking this into account, it is proposed to carry out a multimedia flash where students and graduates of the School of Administration and Marketing of Quindío EAM are presented, which are the items to be taken into account for the correct creation and execution of a guideline advertising in magazine. This multimedia will serve as class material, supporting teachers in charge of teaching the subject, in addition to the social impact it has because, by improving students' competencies, this will be reflected in the creations of these people later in his professional life causing magazine advertising to improve its quality and this would bring as a positive point that advertisers achieve their true goals