Publicidad y Mercadeo
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Examinando Publicidad y Mercadeo por Materia "Advertising agencies"
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- ÍtemLa percepción de las agencias publicitarias sobre los profesionales de publicidad y mercadeo en bogotá(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Flórez Gómez, Danithza Tatiana; Rueda Rodríguez, Laura Alejandra; Uribe, ClaraWith the present work of investigation, we want to know what is the perception and point of view that the most recognized and experienced advertising agencies has about the profile and also the competences of advertising and marketing graduates of all universities of Bogotá. To accomplish this, was necessary recourse to an exploratory investigation, using as a technique: depth interviews to different managers of the agencies related above. After research, we can establish that the quality in the formation has not been sufficient, being that the advertising and marketing graduates do not have the ability to unfold in the occupational ambient, because they are deficient in scribed, oral expression and also don‟t know what are the labors that they can make in any agency. In addition, is important to know that agencies do not associate the talent to the level of education in a certain university, instead, that is really important for an agency is the passion and competences that has a candidate for the company.
- ÍtemPlan de marketing enfocado a la generación de Branded Content para la agencia Le Grand Distrito Creativo.(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Sarmiento Pinzón, Johan Sebastián; Villalobos Gordillo, Carol Lorena; Florez Florez, JenniferIn Colombia, there are a large number of advertising agencies aimed at creating content for brands. However, its methods to approach the consumer are habitual and recurrent because its clients remain traditional and the agencies offer their services without departing from the guidelines proposed by the companies. The objective of this study is to demonstrate the effectiveness of a marketing strategy by establishing Branded Content as the main tool, for the development of tactics and campaigns within an advertising agency in Colombia. Branded Content strategies, in addition to selling an idea or product in a subtle way, seeks to build affinity with the target audience in an organic and minimally invasive way, who assimilate the message at ease and implicitly, becoming part of that strategy. After having carried out a meticulous investigation about the usefulness of Branded Content as a tool for the creation of marketing strategies in advertising agencies, we worked on the structure of an application model for it. In order to generate valuable content for brands and pymes that are in the city of Bogotá.