Publicidad y Mercadeo
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Examinando Publicidad y Mercadeo por Materia "Advertising"
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- ÍtemBranded Content: Una alternativa para la evasión de la publicidad en los medios de comunicación colombianos(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Huertas Chiguasuque, Andrea Carolina; Maestre, NicolásIn Colombia, with the revolution of new technologies and globalization, audiences have broader access to information, this is due to the growth of the population with access to satellite TV and the internet. Advertisers do their best to reach as many audiences, however the saturation by excess supply, causes consumers to be more selective with the messages it receives and behave rationally. Which makes the traditional pattern does not have the same effectiveness as years ago. Tapia (2012), Entertainment Industry, gossip magazines and Remote Control syndrome (zapping). In scientific research report.
- ÍtemLa pose en la estrategia publicitaria de los años 70 en Colombia desde la mirada semiótica de Roland Barthes(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Soler Perilla, Ruby Julieth; Avendaño, Luis AlfredoThis degree work proposes a reflection on the evolution of advertising strategy through an analysis of the pose of the female gender, in the printed advertisements of Cromos magazine, in the seventies in Colombia, from a semiotic perspective. According to the proposals of Roland Barthes, this type of analysis expands the question of the „linguistic nature‟ of photographic images in its double condition of connoted image and denoted image, for which, for the understanding of an advertising image, it is necessary to understand that it is closely related to the cultural context. The poses typical of the advertising of the seventies are specified, which allow to see the intentional and strategic evolution, oriented to the fulfillment of commercial objectives of advertising, whose nature goes beyond the simple transmission of messages.
- ÍtemPosicionamiento de la universidad Santo Tomás y la universidad Del rosario percibido por los estudiantes que cursan grado once de Los colegios liceo psicopedagógico el carmelo, la institución Educativa las villas y teaching and tutoring college of Colombia(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Ardila López, Ginna Zolangie; Peñaloza Roa, Leidy Alejandra; Becerra Graciano, Carlos AndrésThrough this project we present the knowledge and skills acquired throughout our academic education in the areas of advertising and marketing. This aims to understand the positioning of the Universidad Santo Tomas and Universidad del Rosario identified by students pursuing degree eleven from the schools Liceo Psicopedagógico El Carmelo, La Institución Educativa Las Villas and Teaching and Tutoring College of Colombia.