Examinando por Autor "Rojas Cardona, Jenny Lizeth,"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
- Ítem¿Qué motiva al consumidor Bogotano a realizar compras on-line en contraste al consumidor Español?(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Jiménez Hernández, Diego Alberto,; Rojas Cardona, Jenny Lizeth,; Franco Martín, Patricia;; Posada, GustavoOnline commerce is the process of buying and selling products or services, carried out through platforms or websites hosted on the Internet; a commercialization modality that has gradually generated an increase in the number of transactions and a prominent role in the consumer's relationship with brands through information technologies, giving prominence to this channel, to which a profile of determined consumer, with specific motivations that lead him to make use of this means of purchase. In this degree project, the analysis of the main variables involved in the online purchase process was carried out, starting with an academic background that will examine and identify the essential motivations in the purchase of some products and services. Subsequently, the relevant and necessary technical aspects were contemplated for an online purchase process to be carried out and how the consumer has contributed to establishing the necessary parameters so that this means of purchase continues its growth. For this, the most outstanding characteristics of the consumer profile, their psychology and the motivations that lead them to make a purchase were taken into account, taking all these aspects to the plane of the online purchase, except for the motivations, because as an academic contribution those that influence the Bogota consumer to make online purchases were established, one of these motivations is to use this means of purchase by the experience of someone close to you who has done this practice and has recommended it, or when they acquire this habit. that motivates them is the positive personal experience that they have acquired, these are some of the motivations found, the others will be specified in the results of this project. These motivations were added to the publications and studies found that gave a successful overview of the behavior and attitudes of the online market and consumer of the countries of Spain and Colombia, to end with the contrast of motivations that leads to consumers of both countries to make purchases online, thus responding to the main objective of the present investigation, verifying the hypotheses raised and providing recommendations that make Bogotans more motivating to make an online purchase.