Examinando por Autor "Rivera Guevara, Juliàn Camilo,"
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- ÍtemPercepción del consumidor en la ambientación del espacio comercial del restaurante te encantaré como estrategia de mercadeo(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Gutierrez Hernández, Yessika Paola,; Rivera Guevara, Juliàn Camilo,; Roa Lozano, Sandra Viviana;; Posada, Gustavo AdolfoThis study analyzes the perception that customers of the restaurant Te Encantaré have, taking into account the experience they perceive inside this establishment and the influence that design, aphrodisiac gastronomy and the elements of erotic - artistic atmosphere generate in the increase of consumption. Therefore, in the development of this research, through the techniques of the ethnographic method such as Likert-type surveys, participant observation, depth ethnographic interviews, consumer behavior in the restaurant was identified. An analysis was made of the results thrown to respond to the objectives of the project that would allow us to provide a strategic communication contribution to increase the influx of new customers at the Te Encantaré restaurant.