Examinando por Autor "Lozano Ariza, Carlos Andrés"
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- ÍtemProyecto de creación de empresa "Lácteos company"(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Lozano Ariza, Carlos Andrés; Pérez Mahecha, Oscar Yovanny; Romero Duque, Gustavo Andrésthe analysis of the economic structure of Bogota and the 19 municipalities that form the state of Cundinamarca, put into consideration the localization of new incomes for the initiative, which shows several positive stages related to the market segment required, the type of client searched and the flow of demand of the product, besides counting on low levels of competition in relation with the lines of products offered. this initiative is composed of the sequence development of a business model, based on the definition of several areas that are meaningful to the developing of a future market investigation, the creation of the organization structure that will face the market previously analyzed, adding serious information to the design of a prototype, besides founding in the good manufacturing practices an instrument to satisfy the need of the consumers differentiating the company of the other enterprises out in the market. the forecast obtained is promising due to the geographic concurrence, the levels of stratification found, the customer characteristics and overall the implementation of techniques used for the generation of quality products with a fair price, being accessible for every market segment.