Examinando por Autor "Lee, Eon;"
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- ÍtemSwon ice(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Gonzalez Ruiz, Karen Daniela,; Lee, Eon;; Avendaño, Luís,Thanks to globalization and the internet, today Colombians have the possibility of knowing different cultures even if they are on the other side of the world. They are foreign cultures that with their gastronomy, fashion, entertainment and language seek generate presence in our country. Even if it is well known that Colombians are people rooted in our culture and customs, and we have a preconceived concept of how low risk we can become, the appearance of new products from all over the world to our market, It has allowed us to access these without weighing on the products that decades ago were available. We can conclude that over the years, we are a more flexible society to consume products foreign to our culture and tradition, since our mentality has modified in one way or another, allowing us to accept new products and expanding the field for foreign products that want to reach our country with a proposal innovative and different.