Examinando por Autor "Fonseca Amado, Angélica,"
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- ÍtemTebeo digital(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Fonseca Amado, Angélica,; Henriquez Quintero, Silvia Elena;; Orjuela Segura, Gustavo Adolfo,Tebeo Digital is an agency that creates brand positioning strategies through content animated with the implementation of technology and creativity, designing a product adapted to the needs of each client. Taking into account the current market demand where 9 out of 10 companies invest approximately 25% of your budget to guide in digital media, and that our market is mainly concentrated in the agro-industrial sector which has a share 11.44% in the investment of digital media in Colombia, we deduce that the marketing of content is viable to execute a business idea. As a reference it should be noted that the Total annual investment in the digital sector in 2014 was $ 255,388,896,552 and of which the sector agroindustrial invested more than 12 billion pesos.