Examinando por Autor "Casallas Tovar, Ruby Alejandra"
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- ÍtemDiseño de un producto turístico histórico cultural sostenible para el Municipio de RáquiraBossa Beltrán, Laura Ivonne; Casallas Tovar, Ruby Alejandra; Orsini Cuadrado, JesúsThe present research is based on the proposal of design a sustainable historical-cultural touristic product for Ráquira, taking into account that this small town is recognized for its crafts, its music style in this case Carranguera and in consequence is called as the most beautiful village of Boyacá, another important aspect is the one related to environmental pollution. Besides it was evidenced in the research and with the development of the SWOT analysis applied to tourism the lack of promotion and adaptation of the attractions that belong to the municipality, due to absence of state support, in the same way the lack of professionals in the touristic sector, the scarcity of tourist services companies, the deficiency of the local transport service; on one side this is because the lack of a terminal, likewise there isn’t optimal functioning of the public lighting infrastructure as much in urban helmet as rural helmet. For the compliance of the general objective the following specific objectives were raised: make a touristic stock of the municipality of Ráquira, study tastes and preferences of the tourist and visitor, observe the work and know the touristic perception of the community and craftman, investigate the knowledges and touristic projects of the experts through interviews, and finally develop a sustainable historical-cultural touristic product for Ráquira, Boyacá. To sustain the work, five key concepts have been chosen related with the topic of the research in Ráquira, wich are linked with the touristic superstructure determinated to support each one.