Examinando por Autor "Bolaños Perdomo, Oskar Mauricio,"
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- ÍtemInfluencia del Reggaetón en el consumo de la marca Akolatronic en adolescentes de la ciudad de Bogotá(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Bolaños Perdomo, Oskar Mauricio,; Lagos Pabon, Jonathan Andres;; Caceres, AmparoReggaetón, the controversial urban musical genre that with its rhythms, lyrics and singers attracts young teenagers from the country's capital, transforming music into a lifestyle that has remained for more than 20 years, with the evolution of reggaeton comes akolatronic a clothing brand created by the reggaeton player Randy of the duo Jowell and Randy who was responsible for expressing his way of making music in the garments he himself wears at concerts, a crazy style, colorful and different from the rest of reggaetoneros. The problem lies in the musical influence of reggaeton on the consumption of akolatronic clothing and will be reflected through this research conducted in adolescents in the city of Bogotá of male and female gender, belonging to strata 2, 3 and 4, between ages 16 to 21 years old. It resulted in young people being more likely to wear a clothing brand that is used by the musical artists of their choice creating in them a taste for the brand, which is adapted to their lifestyle