Examinando por Autor "Ardila Vargas, María Fernanda"
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- ÍtemEstrategias de comunicación para el cambio social en la era digital: el caso de #NiuNaMenos en Argentina, visto desde el impacto en la red social FacebookArdila Vargas, María Fernanda; Orozco Franco, Leidy Vanesa; Buitrago Castillo, Luis FranciscoThe new ways of convening civil society around initiatives of a social nature have been transformed as a consequence of the frequent and growing use of social nnetworks. The present investigation of exploratory type, approaches how particular population that converges around the feminist struggle manages to devise the mechanisms to communicate, across Facebook, a problematic that concers to all the argentina society, in this case, manage to reach the discussions associated with the gender violence and wonen’s rights from the online environment to offline life, modifying the public and media agenda. Alike, through this cannel and, in general terms, it is evident the ability of new forms of digital socialization to generate discussions, Exchange thoughts and motivate collective action is evident.