Examinando por Autor "Aguilera Corredor, Karen Ximena;"
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- ÍtemAnálisis de casos de plagio en publicidad en Colombia(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Hurtado Sánchez, Cristian Camilo,; Aguilera Corredor, Karen Ximena;; Alfredo Avendaño, LuisAdvertising was first used by an Egyptian papyrus from over 2,000 years ago. antiquity. It is also known that the criers have their advertisements in the requested market different products from that time. Advertising has played an indispensable role in the market as well as in each of the people who have received an advertising message, beneficiary to companies, institutions, organizations, etc. The target audience which is where makes every effort to reach out to them in an innovative and emotional way that ultimately They are the protagonists of all that effort to captivate with so much creativity. Advertising implies creativity that are two unbreakable ties, being advertising a basic tool of a good advertiser for achieving a goal; creativity is the most original way of creating or inventing something with a purpose is to set a different perspective of seeing things to that with this you can obtain an alternative knowledge that determines an original idea that breaks An outline of the traditional. But guild people have found in the copying or plagiarism a simple and apparently just as effective way to the same originality.