Facultad de Ingeniería
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Examinando Facultad de Ingeniería por Autor "2017"
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- ÍtemPlan de negocios para la creación de un restaurante temático de videojuegos en la ciudad de Bogotá(Fundación Universitaria Los Libertadores. Sede Bogotá., ) Jiménez Pescado, Lina Johana; 2017Game Gourmet is a video game themed restaurant that will generate added value by improving customer service, marketing and training for Human Resources. The The first store will be located in the chapinero area and will be offered to people from strata between 3 and 5. According to the 2014 management report carried out by Acodres, 48.28% of the restaurants with sales of less than 100 million pesos per month are found in Bogotá, in addition to the study of economic growth in Colombia carried out by DANE, states that the sector restaurants grew in 2014, 1.2 representative points with respect to 2013 in the first trimester". Although our customer segments are not video gamers, a study published in August 2013 by the Entertainment Software Association (2013); states that 58% of the inhabitants play video games regularly. This shows that this taste goes on increase. In the market study, most of the possible clients want the place to be decorated with allusion to video games in a simple way and at the same time feel comfortable and Have fun with the theme. In this study the respondents gave ideas such as: people you want to find different types of consoles, promotions between food and video games, shocking images in which you can take selfies, variety in games, dishes alluding to video games, waiters' clothing alluding to video games and promotion with skills in social networks